Information Management: 
Strategic Planning through Information Strategy


Abstract

For the last several years Peter Drucker has been telling us the key to using information technology strategically. Simply put, he says to organise around the flow of information, not around the flow of material. Drucker argues that the use of this organisational approach is very powerful, and is a major characteristic distinguishing an information-age (post-capitalist) enterprise from an industrial-age one.

How exactly can an enterprise be organised around the flow of information to achieve strategic advantage? There are three basic elements, which form an enterprise's "Information Strategy":

1. New kinds of information not currently used by our enterprise and, hopefully, not used by others. Or, new ways in which existing information can be put to use. Identifying and selecting this information is the strategic part.

2. New knowledge for using this information to add value to our customers. This new knowledge is the information technology.

3. Restructured organisations to deliver this new value effectively. Such restructuring is reengineering done correctly. Information tools (computers and software) may be useful (sometimes critical) in supporting the activities of these new organisations

Our project intends to discuss the strategic information of an organisation and to define its strategic plan. Although it is an academic project, we tried to use all the available information in the company and the largest number of users to follow closely. Our company is called ViseuLux and it is part of the electric / electronic sector. And, we cannot forget that, as Tom Wilson (1995) says, all organisations are information and communication systems: some more so than others, of course!